Showing posts with label GOING UP STEEP INCLINE. Show all posts
Showing posts with label GOING UP STEEP INCLINE. Show all posts

Saturday, May 10, 2014

FTC SETTLES CHARGES REGARDING DECEPTIVE AD FOR NISSAN FRONTIER TRUCK

FROM:  U.S. FEDERAL TRADE COMMISSION 
FTC Approves Final Consent Settling Charges Nissan Frontier Truck Ad Was Deceptive
Nissan North America, Inc., Advertising Agency TBWA Worldwide, Inc. Named in Case

Following a public comment period, the Federal Trade Commission has approved final consent orders settling charges that Nissan North America, Inc. and advertising agency TBWA Worldwide, Inc. deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something the truck actually cannot do.

First announced in January 2014, the settlements prohibit Nissan and TBWA Worldwide, which designed the 30-second television ad for the mid-sized truck, from misrepresenting any material quality or feature of a pickup truck through the depiction of a test, experiment, or demonstration. The orders do not prohibit the use of special effects and other production techniques as long as they do not misrepresent a material quality or feature of the pickup truck.

The Commission vote to approve the final order in this case was 4-0-1 with Commissioner McSweeny not participating.

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